The continued commemoration of the 100th birthday of Marshall McLuhan has included contemplation of how his influence should be permanently represented in Toronto. Historical plaques are nice and all — but the rustic McLuhan Coach House, relatively hidden along Queen's Park East, may benefit from being a less enigmatic structure.
With a wave of digital upgrades at universities around the globe — particularly just a few blocks away at Ryerson — the centenary couldn't overlook that the building designated for The Centre of Culture and Technology in 1968 has remained in a static state. Shouldn't a room synonymous with media evolution feel futurist?
The challenge was posed to several architectural firms for a design charrette, held nearby at St. Michael's College at the University of Toronto throughout Monday. The brainstorming marathon culminated in presentations that hypothesized about how to transform the Coach House to help influence a makeover strategy.