During this week's Metaviews teleseminar I was informed about the existence of The National Post's GeoPollster, a foursquare style political Alternate Reality Game whose main goal is to increase voter turnout and interest in Canadian politics. I was immediately interested.
This is because for the most part the political parties, civil society groups and mainstream journalists in Canada seem uninterested, or unable, to use new media effectively. Sure each party uses Twitter and Facebook, but they do so badly. Earlier today Luke described how Micheal Ignatieff's Twitter kept pumping out status updates during this week's debate – effectively undermining the personal nature of social media. Iggy's Twitter was effectively a simulacrum of the real Iggy.
So if the political parties can barely understand how to use Twitter effectively, what hope is there for them to use videogames well? Not much.
This is to their detriment however, because videogames are ideally suited to political tasks. This is because they can engage in procedural rhetoric – something I have discussed at length before. Procedural rhetoric uses what computers do best – run procedures – to engage in arguments about how the world works. It helps that politics is all about ideology, which videogames happen to be excellent at expressing.
Ian Bogost in his book Persuasive Games says that “Political videogames use procedural rhetorics to expose how political structures operate, or how they fail to operate, or how they could or should operate.”