When I think about playing videogames like World of Warcraft or EVE Online I often run-up against one significant barrier: that I don't have enough time to put into it. If you want to maintain a constant presence in these spaces you have to make a significant sacrifice to other activities, due to the social nature of the game. This means you have to plan around other player's schedules on when to get together and complete missions and the like, nevermind that you also need to engage in a certain amout of grinding - the process by which you level-up and aquire in-game currency. Grinding is the fundamental process in which most of your time is consumed in these games. The worst parts about grinding is the mind numbing monotony – it is the videogame equivalent of the factory conveyor belt. You repeat the same action for hours on end with little social interaction or complexity. It is boring, and certainly not fun.
Enter WoW Glider – a program that essentially puts your avatar on auto-pilot. With it you don't have to actually play the game to level-up. In so doing it alters the relationship with labour that you have in the the virtual world. It breaks the cycle of capitalist production of the self – the work-ethic by which neo-liberalism deems you worthy as a citizen. Many players of World of Warcraft hate people who use Glider, because they haven't truly worked for their keep. They haven't earned their status as a player like everybody else has, because a computer laboured for them.